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Shops in Wisconsin are gearing up for Black Friday and Small Business Saturday | Wisconsin

APPLETON — For shoppers across the country, Black Friday is a day to shop for heavily discounted prices at various retailers after the Thanksgiving holiday.

However, for retail workers and managers, the day can be filled with stress and frustration.

According to Zippia, 80% of people in the US plan to participate in Black Friday shopping this year.

According to the Bureau of Labor Statistics, Wisconsin’s October unemployment rate is 3.3%. At the start of the year, the state saw a steady decline in the unemployment rate, with the lowest reading falling to 2.8% in March and April. That number is now on the rise again.

The nation has faced a labor shortage since the peak of the COVID-19 pandemic, and many companies are still struggling to fill vacancies.

Meanwhile, businesses are gearing up for one of the busiest days of the year for the retail industry.

Demand has increased, but seasonal vacancies are low

Businesses tend to hire seasonal workers around the holidays, when the retail industry is at its busiest. But this year the number of jobs for seasonal work has decreased compared to 2021.