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APR is partnering with leading retail platform Matahari to launch a textile waste disposal program

PANGKALAN KERINCI, Indonesia, November 25, 2022 /PRNewswire/ — Asia Pacific Rayon (“APR“), the first fully integrated viscose producer in Asiahas announced its collaboration with of Indonesia largest retail platform, Matahari, to launch a new textile waste management program. APR is a member of Singapore-Headquarters of the RGE group of companies, founded by Sukanto Tanoto.

The program, part of Matahari’s ESG Sunrise project, encourages Matahari’s customers to get involved in reducing textile waste through a recycling program. In the first phase, the program focuses on the trade-in of Nevada denim clothing at three Matahari stores in Supermal Karawaci at TangerangMetropolitan mall on bekasi and Ciputra Mall jakarta.

Basrie Kamba, Director of APR, said: “In line with our goal of supporting Indonesia’s sustainable textile and fashion industry, Asia Pacific Rayon is proud to support Matahari in the implementation of this eco-friendly program. As part of our efforts, we provide sorting facilities in each store, which essentially consist of drop boxes with clear instructions on how to collect second-hand denim from Mataharis customers. We believe this program will help reduce 26 tons of in-store textile waste will contribute Indonesia through our sorting, tracing and chemical recycling processes.”

“Matahari is committed to reducing the amount of clothing that ends up in landfills. We also strive to improve textile waste so that it can ultimately be useful to those in need. As such, Matahari looks forward to working with Asia Pacific Rayon and its Sorter Partner, who has remarkable experience and expertise in this field and demonstrates its commitment to the sustainable recycling of materials,” said Terry O’ConnorCEO of Matahari.

This textile waste disposal project is part of Matahari’s rebranding efforts. Matahari improves its workplace and stores to create more eco-friendly environments, and it also increases the number of eco-friendly products by using biodegradable grocery bags and introducing paper bags in all stores. In addition, it also channels the use of more energy from renewable resources. After launching this textile waste disposal program in the first stores, Matahari will continue the program in other stores Indonesia.

For more information about the Nevada Denim Trade-In program, follow the @Matahari Instagram account or find the details as follows:

  • Trade in your old jeans (any brand, any size) and get a direct discount IDR 100,000 by purchasing Nevada denim men’s or women’s
  • The promotion applies with a minimum IDR 300,000 Purchase (1 Old Denim per 1 transaction of Nevada Denim Pants or Denim Jacket)
  • The recycling program will be held at three Matahari stores in Supermal Karawaci (Tangerang), Metropolitan Mall (bekasi) and Ciputra Mall (jakarta)
  • Program period: November 16 – December 31, 2022
  • Can not be combined with other promotions

About APR

Asia Pacific Rayon is Asia first fully integrated producer of viscose from renewable industrial park forests. The 300,000 ton capacity factory in Pangkalan Kerinci, Riau, uses the latest production technology to produce high quality viscose for textiles and personal care products. APR strives to be a leading viscose rayon producer, adhering to the principles of sustainability, transparency and operational efficiency, serving the interests of society and the country, and providing value to customers.