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Early Black Friday deals give shoppers a chance to avoid chaotic crowds > Massachusetts

COVID-19 worries have now been replaced by inflation worries, but retailers are still expecting Black Friday sales to pick up this year. In Massachusetts, business at Wrentham Village Premium Outlets was brisk the night before Thanksgiving and had a crowd. You can definitely tell it was a lot different than last year,” said Ayesha Kyer, who works in retail at Wrentham Outlets. Kyer, a Randolph resident, said she prefers to do her shopping in person online. “I like to touch and feel things before I commit to them,” she said.It’s a post-pandemic sentiment NewsCenter 5 heard from shoppers in Wrentham on Wednesday and it doesn’t fit, then I have to give back,” said Boston resident AJ Dybantsa year many families will be budgetin addition, retail pundits are noting that the best holiday shopping deals won’t just be limited to Black Friday. “There will always be some specials on Black Friday. But the super-hot items are on sale now,” said Lauren Beitelspacher, associate professor in Babson College’s marketing department. Small Business Saturday and Cyber ​​Monday also offer holiday shoppers a chance to save big in the coming days. But if Black Friday is a tradition, many retailers are planning premium deals, including some at Wrentham Outlets for marketing and business development at Simon Property Group, which owns Wrentham Village Premium Outlets.

COVID-19 worries have now been replaced by inflation worries, but retailers are still expecting Black Friday sales to pick up this year.

In Massachusetts, business at Wrentham Village Premium Outlets was brisk the night before Thanksgiving.

“We had a lot of people. You can definitely tell it was a lot different than last year,” said Ayesha Kyer, who works in retail at Wrentham Outlets.

Kyer, a Randolph resident, said she prefers to shop in person rather than online.

“I like to touch and feel things before committing to them,” she said.

It’s a post-pandemic sentiment NewsCenter 5 heard from shoppers in Wrentham on Wednesday.

“I can try things on instead of having them come in and they don’t fit, then I have to return them,” said Boston-based AJ Dybantsa.

“I love going in and checking out the sales and choosing gifts for my friends and family,” said Jacqueline Greenwood of Hopedale.

In a year when many families will budget more, retail experts are finding that the best holiday shopping deals won’t just be limited to Black Friday.

“There will always be some special offers on Black Friday. But the super-hot items are on sale now,” said Lauren Beitelspacher, associate professor in Babson College’s marketing department.

Small Business Saturday and Cyber ​​Monday also offer holiday shoppers a chance to save hefty in the coming days.

But while Black Friday is a tradition, many retailers are planning premium deals, including some at Wrentham Outlets.

“We have a couple of stores, like Brooks Brothers and Coach, that are up to 75 percent cheaper,” said Ashley Feldhouse, division manager of marketing and business development at Simon Property Group, which owns Wrentham Village Premium Outlets.

Wrentham Outlets closed at 9 p.m. on Wednesday and will remain closed on Thanksgiving, but shops there will reopen at 6 a.m. on Friday.

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